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The First 12 Months

The First 12 Months

Jaclyn Jones

Webinar: Is Your Welcome Series Ready for January?Video icon

Webinar: Is Your Welcome Series Ready for January?

1:00:04 | Jaclyn Jones & Kellie O'Brien

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Experiments

Fundraising Strategies Informed by In-Market Testing

From email fundraising campaigns to reinvented direct mail approaches, discover new ideas and fundraising strategies rooted in validated results.

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To Designate or Not To Designate

Experiments

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Cultivation
Digital Media
Direct Mail
Giving Channels
Market Trends
Monthly Giving
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To Designate or Not To Designate

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A Practical Lesson in Donor-Centered CRO

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Improving Conversion Rates Through a Multi-Step Donation Experience

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Optimizing for Mobile: A Step Toward Higher Donation Rates

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The Simple Popup Change That Drove More Traffic

By Jaclyn Jones

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Evolving Direct Mail and Digital Donor Strategies

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Increase in Online Matchbacks to Direct Mail Acquisition

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Effectiveness of Matching Gifts vs. Challenge Gifts in Fundraising Campaigns

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Impact of Matching Gifts on Fundraising Response Rates

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Impact to Long Term Value of Converting Donors to Monthly

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Welcome to the Digital Age Edge

Is your nonprofit or ministry ready to start growing your digital fundraising and harness new technology to bring life to declining fundraising tactics?

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