When it comes to media and marketing, most nonprofits rely almost entirely on paid ads, email, and direct mail to grow. But Metropolitan Ministries has built something rare: a consistent, trusted earned media engine that keeps the organization visible year-round.
From local news features to seasonal TV segments to community storytelling, Metro has learned how to become the story—not just pitch one.
In this webinar, Justine, VP of Marketing at Metropolitan Ministries, joins Gee Arias from Masterworks to break down why earned media matters, how it strengthens every other marketing channel, and what practical steps nonprofit leaders can take to begin building momentum in their own markets.
You’ll learn how earned media creates trust, lowers acquisition costs, improves campaign performance, and helps organizations stay top-of-mind long before they ask for a gift.
This session is designed for nonprofit CMOs, CEOs, communication leaders, and fundraisers who want to stop being invisible in their city and start becoming the organization everyone knows, trusts, and talks about.
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