If you’re leading a small nonprofit, chances are you wear a lot of hats. Somewhere in the mix, you’re told you need to “do marketing.” It can feel overwhelming.
But here’s the truth: when it comes to marketing the best thing you can do is simply be consistently present.
That doesn’t mean launching a flashy campaign or hiring an ad agency tomorrow. It means doing at least one thing every day to tell the story of your organization, reminding people you exist and sharing your mission. Over time, these small, steady touches add up to trust, recognition, and growth.
Here are five key places where you can consistently share your story:
Social Media
Snap a quick picture, share a small win, or post a thought that shows your heart. It doesn’t need to be polished, just real.
This is where your community leaders, corporate sponsors, and major donors hang out. Drop a quick update or story here so they see your good work in their feed.
Your Website
Think of it as your front porch. Even a simple update, like adding a new photo or sharing a recent event, lets people know you’re alive and active.
Your Email List
These are your closest friends. Send them a short note, a thank-you, or a quick “look what you made possible” story. They’ll love hearing from you.
Local Media & Blogs
Got something exciting happening? Share it. Reporters and bloggers are always looking for uplifting stories, and yours might be just what they need.
The key isn’t to do everything at once. The key is to pick a few of these spaces, show up regularly, and keep telling your story. Momentum builds slowly but surely—and with it, the visibility and partnerships your mission deserves.
P.S. from the heart: If you’re a development or marketing leader at a large nonprofit, a sophisticated nonprofit. If you’ve got years of experience under your belt in telling nonprofit stories. If you have an extra cycle or two. How about reaching out to a local nonprofit to help them find their rhythm?
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