Join Jaclyn Jones and Carly Berna for an insightful, fun and data-rich conversation on Long-Term Donor Value (LTV)—what it is, why it matters, and how to apply it practically to shape smarter marketing plans and budgets. This session will walk through the core concepts of LTV, reveal how top-performing nonprofits are using it to forecast growth and improve ROI, and share key insights Masterworks has uncovered from analyzing years of donor behavior.
Whether you're a fundraiser, marketer, or finance lead, you’ll come away with actionable strategies to better evaluate campaign performance, advocate for acquisition investment, and align your team around a long-term view of generosity.
