Building Long-Term Support

Opportunity

SAT-7 had a small, loyal base of supporters but needed to expand revenue, build brand awareness, and strategically grow their pipeline of new donors. They engaged Masterworks to modernize their acquisition approach, pairing a strong digital presence with targeted direct mail to scale donor volume and long-term value.

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1. Always-On Digital Acquisition

Masterworks deployed a fully integrated, 24/7 always-on digital media program to drive new donors, reactivate lapsed supporters, and deepen engagement.

Key elements included:

• A full-funnel media approach spanning awareness to conversion
• Programmatic delivery across Native, Meta, Pinterest, Display, and Christian media partners
• Lookalike modeling + high-intent interest audiences
• Bi-weekly creative refreshes aligned to funnel stage
• Weekly cross-team reviews of CRM, web, and platform analytics to optimize performance
  
  

Results (FY2023 Jan–Oct):

• New Donor ROAS: Exceeded a 1:1 breakeven
  
  
• Reactivation ROAS: 2.5:1
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2. Direct Mail Acquisition

SAT-7 also launched an ambitious direct-mail acquisition series in FY2023.  It consisted of four campaigns targeting high-quality prospect lists.

Early results were exceptional:

• 2,393 new donors acquired in the first two mailings
• 24% gave $100+, contributing 75% of all revenue
• Strong early performance created momentum for the remaining touches
  
  

The direct mail program reinforced what we see across the sector: disciplined list modeling and strong creative can deliver high-value donors at scale and fuel the donor pipeline.
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Results

SAT-7’s integrated acquisition approach delivered significant growth in just nine months:

• 4,126 new/reactivated donors (26% above goal)
• 1.3 ROAS on initial investment
• 15% YOY increase in general donor revenue
• 24% growth in the active donor file
• 19% lift in new-donor conversion

SAT-7 entered the year wanting to expand their reach and donor base. With coordinated digital and direct mail strategy, they built a stronger pipeline, activated higher-value donors, and set themselves up for long-term, scalable growth.

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General donor revenue growth YOY through Q3 2023:

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Active Donor Growth YOY Through Q3 2023: