Recurring giving has been an instrumental part of fundraising for decades. But there are several forces that are transforming recurring giving and reshaping donor expectations. Together, these changes represent an unprecedented opportunity to grow ministry impact. But the monthly giving programs of the past aren’t going to cut it. Ministries that are growing the most are doing so with a new breed of sustainer programs, driven by the Subscription Economy. Dave Raley, EVP Strategic Innovation at Masterworks and Carly Berna, VP of Marketing and Communications at Jewish Voice Ministries International share how we’ve tapped into the power of the Subscription Economy to develop a new kind of sustainer program. Carly will share how Jewish Voice has grown its Shalom Partners monthly giving program over the past several years through smart strategies and tactics.
