Increasing Your Brand Passion

Everyone wants donors and supporters who are passionate about their org, passionate about their mission, and passionate about talking about the org with their friends and family (aka Net Promoters). But how do you know if you are cultivating donors who are actually passionate about your cause and know if your brand is coming across as 'passion-worthy'? What Salt & Wine has repeatedly witnessed in the non-profit space over the past years is the lack of consideration given to Brand Passion versus Brand Loyalty, and how that ultimately harms both the brand and its finances. When brands think about passion first, it makes them far more opinionated about what they say and do and how they cultivate their supporters.